ORIENTASI KEWIRAUSAHAAN UNTUK MEMBANGUN KERELASIAN PEMBELI, PEMASOK, PRODUK KOMPLEMENTER DAN IMPLIKASINYA TERHADAP KINERJA BISNIS
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References
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Brown, Stanley A. 2000. Customer Relationship Management: A Strategic Imperative in the World of E-Business. John Wiley & Sons: Canada.
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Fill, Chris. 1999. Marketing Communication: Contexts, Contents and Strategies. Second Edition. Prentice Hall: Singapore.
Hair, Joseph F., Jr,. Rolph E. Andersen, Ronald L. Tatham, dan William C. Black. 2003. Multivariate Data Analysis. Englewood Clift, NJ : Prentice Hall.
Hollensen, Svend. 2003. Marketing Management: A Relationship Approach. Prentice Hall: England.
Imanipour Narges, Rahimi Mehdi & Akhondi Nasrin. 2012. An Empirical Research on Supplier Relationship Management in Automotive Industry. International Journal of Business and Management, Vol. 7, No. 9
Johnston, Jane & Clara Zawawi. 2004. Public Relations Theory and Practice. Second Edition. Allen & Unwin: Sydney.
Kent, Tony and Reva Berman Brown. 2006. Erotic Retailing in the UK (1963-2003) The View from The Marketing Mix. Journal of Management History. UK.
Kusnaedi. 2005. Konsep dan Aplikasi Model Persamaan Struktural (SEM) dengan Proses Lisrel 8. Badan Penerbit Jurusan Pendidikan Ekonomi UPI: Bandung.
Lages Carmen, Simkin Lyndon. 2003. The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels. European Journal of Marketing, Vol. 37 Iss: 1/2, pp.298 – 328.
Lee Chang Won., 2003. Strategic Supply Chain for Global Customer Relationship in e-Business Management. Management Review: An International Journal, Volume 1, Number 1, Pages: 17-27 ISSN: 1975-8480
Madhousi at all. 2011. Entrepreneurial Orientation and Innovation Performance: The Mediating Role of Knowledge Management. Asian Journal of Business Management 3(4): 310-316, ISSN: 2041-8755
Malhotra, Naresh K. 2002. Basic Marketing Research: Applications to Contemporary Issues. International Edition. Pearson Education, Inc.:Upper Saddle River, New Jersey.
Mettler Tobias and Rohner Peter. 2009. Supplier Relationship Management: A Case Study in the Context of Health Care. Journal of Theoretical and Applied Electronic Commerce Research, ISSN 0718–1876 Electronic Version VOL 4 / ISSUE 3, 58-71
Oyedijo Ade, Adekunle A. Idris, Adekunle A. Aliu.. 2012. Impact of Marketing Practices on the Performance of Small Business Enterprises: Empirical Evidence from Nigeria. European Journal of Economics, Finance and Administrative Sciences ISSN 1450-2275 Issue 46.
Pearce II, John A. dan Richard B. Robinson, Jr., 2003, Formulation, Implementation, and Control Competitive Strategy, Eight Edition, McGraw-Hill Irwin, Boston.
Rahab dan Sudjono. 2012. Pengembangan Kapabilitas Keinovasian IKM Berbasis Pada Orientasi Kewirausahaan Dan Pembelajaran Organisasional. Jurnal Inovasi dan Kewirausahaan.
Rosady Ruslan. 2003. Manajemen Public Relation dan Media Komunikasi. Pustaka Pelajar: Yogyakarta.
Sekaran, Uma. 2000. Research Methods For Business. Third Edition. Jhon Wiley & Sons, Inc: New York.
Sheth, Jagdish N, Atul Parvatiyar & G. Shainesh. 2002. Customer Relationship Management: Emerging Concepts, Tools, and Application. New Delhi: Tata-McGrawHill.
Sonny Nirsutan. 2007. Pengukuran Kinerja pemasaran. Rineka Cipta. Jakarta.
Storbacka, Kaj & Jarmo R. Lethtinen. 2001. Customer Relationship Management: Creating Competitive Advantage Through Win-Win Relationship Strategies. McGraw-Hill: Singapore.
Sugiyono, 2004, Metode Penelitian Binis, Alfabeta, Bandung.
Suharsimi Arikunto, 2002, Prosedur Penelitian, Rineka Cipta, Jakarta.
Sukati Inda, Hamid Abu Bakar, Said Fazila. 2011. A Study of firm Integration and Supply Chain Operation in Consumer Goods Industry. Journal of Business and Management Review Vol. 1(3) pp. 14 – 31.
Tiwana, Amrit. 2001. The Essentials Guide to Knowledge Management: E-Business and CRM Applications. Prentice Hall: USA.
Ulku Sezer, Schmidt Glen M., 2011, Matching Product Architecture and SupplyChain Conï¬guration. Journal Production and Operations Management Vol.20, No.1, pp.16–31.
Uyung Sulaksana. 2003. Integrated Marketing Communications. Pustaka Pelajar: Yogyakarta.
William, Baker and Sinkula, James, 1999, The Synergistic Effect Of Market Orientation and Learning Orientation on Organizational Performance. Journal of Academic Marketing Science, Volume 27.
Zenovia, Cristiana POP, 2011, Entrepreneurship versus Intrapreneurship. Journal Review of International Comparative Management Vol. 12.
Zikmund, William G, Raymond McLeod, Jr, & Faye W. Gilbert. 2003. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. John Willey&Sons, Ltd: USA.
Zikmund, William G. 2000, Business Research Methods, Sixth Edition, The Dryden Press, Philadelphia.
Brown, Stanley A. 2000. Customer Relationship Management: A Strategic Imperative in the World of E-Business. John Wiley & Sons: Canada.
Burca Sean de and Fynes Brian. 2010. The Impact of Buyer-Supplier Relationships on Quality Practices and Quality Performance. Centre for Quality & Services Management, University College Dublin, Ireland.
Cai Shaohan, Yang Zhilin, Hu Zuohao. 2010. The effect sof volume consolidation on buyer–supplier relationships: Astudy of Chinese ï¬rms. Journal of Purchasing & Supply Management.
Cravens, David dan Nigel F. Piercy. 2003. Strategic Marketing, Seventh Edition. McGraw-Hill Irwin, Boston.
Dhyah Setyorini. 2003. Peningkatan Kualitas Sumber Daya Manusia melalui Pengembangan Model Pembelajaran Kewirausahaan. Renika Cipta. Jakarta.
Ferreira Joao. 2002. Corporate Entrepreneurship: a Strategic and Structural Perspective. International Council for Small Business 47th World Conference San Juan, Puerto Rico.
Fill, Chris. 1999. Marketing Communication: Contexts, Contents and Strategies. Second Edition. Prentice Hall: Singapore.
Hair, Joseph F., Jr,. Rolph E. Andersen, Ronald L. Tatham, dan William C. Black. 2003. Multivariate Data Analysis. Englewood Clift, NJ : Prentice Hall.
Hollensen, Svend. 2003. Marketing Management: A Relationship Approach. Prentice Hall: England.
Imanipour Narges, Rahimi Mehdi & Akhondi Nasrin. 2012. An Empirical Research on Supplier Relationship Management in Automotive Industry. International Journal of Business and Management, Vol. 7, No. 9
Johnston, Jane & Clara Zawawi. 2004. Public Relations Theory and Practice. Second Edition. Allen & Unwin: Sydney.
Kent, Tony and Reva Berman Brown. 2006. Erotic Retailing in the UK (1963-2003) The View from The Marketing Mix. Journal of Management History. UK.
Kusnaedi. 2005. Konsep dan Aplikasi Model Persamaan Struktural (SEM) dengan Proses Lisrel 8. Badan Penerbit Jurusan Pendidikan Ekonomi UPI: Bandung.
Lages Carmen, Simkin Lyndon. 2003. The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels. European Journal of Marketing, Vol. 37 Iss: 1/2, pp.298 – 328.
Lee Chang Won., 2003. Strategic Supply Chain for Global Customer Relationship in e-Business Management. Management Review: An International Journal, Volume 1, Number 1, Pages: 17-27 ISSN: 1975-8480
Madhousi at all. 2011. Entrepreneurial Orientation and Innovation Performance: The Mediating Role of Knowledge Management. Asian Journal of Business Management 3(4): 310-316, ISSN: 2041-8755
Malhotra, Naresh K. 2002. Basic Marketing Research: Applications to Contemporary Issues. International Edition. Pearson Education, Inc.:Upper Saddle River, New Jersey.
Mettler Tobias and Rohner Peter. 2009. Supplier Relationship Management: A Case Study in the Context of Health Care. Journal of Theoretical and Applied Electronic Commerce Research, ISSN 0718–1876 Electronic Version VOL 4 / ISSUE 3, 58-71
Oyedijo Ade, Adekunle A. Idris, Adekunle A. Aliu.. 2012. Impact of Marketing Practices on the Performance of Small Business Enterprises: Empirical Evidence from Nigeria. European Journal of Economics, Finance and Administrative Sciences ISSN 1450-2275 Issue 46.
Pearce II, John A. dan Richard B. Robinson, Jr., 2003, Formulation, Implementation, and Control Competitive Strategy, Eight Edition, McGraw-Hill Irwin, Boston.
Rahab dan Sudjono. 2012. Pengembangan Kapabilitas Keinovasian IKM Berbasis Pada Orientasi Kewirausahaan Dan Pembelajaran Organisasional. Jurnal Inovasi dan Kewirausahaan.
Rosady Ruslan. 2003. Manajemen Public Relation dan Media Komunikasi. Pustaka Pelajar: Yogyakarta.
Sekaran, Uma. 2000. Research Methods For Business. Third Edition. Jhon Wiley & Sons, Inc: New York.
Sheth, Jagdish N, Atul Parvatiyar & G. Shainesh. 2002. Customer Relationship Management: Emerging Concepts, Tools, and Application. New Delhi: Tata-McGrawHill.
Sonny Nirsutan. 2007. Pengukuran Kinerja pemasaran. Rineka Cipta. Jakarta.
Storbacka, Kaj & Jarmo R. Lethtinen. 2001. Customer Relationship Management: Creating Competitive Advantage Through Win-Win Relationship Strategies. McGraw-Hill: Singapore.
Sugiyono, 2004, Metode Penelitian Binis, Alfabeta, Bandung.
Suharsimi Arikunto, 2002, Prosedur Penelitian, Rineka Cipta, Jakarta.
Sukati Inda, Hamid Abu Bakar, Said Fazila. 2011. A Study of firm Integration and Supply Chain Operation in Consumer Goods Industry. Journal of Business and Management Review Vol. 1(3) pp. 14 – 31.
Tiwana, Amrit. 2001. The Essentials Guide to Knowledge Management: E-Business and CRM Applications. Prentice Hall: USA.
Ulku Sezer, Schmidt Glen M., 2011, Matching Product Architecture and SupplyChain Conï¬guration. Journal Production and Operations Management Vol.20, No.1, pp.16–31.
Uyung Sulaksana. 2003. Integrated Marketing Communications. Pustaka Pelajar: Yogyakarta.
William, Baker and Sinkula, James, 1999, The Synergistic Effect Of Market Orientation and Learning Orientation on Organizational Performance. Journal of Academic Marketing Science, Volume 27.
Zenovia, Cristiana POP, 2011, Entrepreneurship versus Intrapreneurship. Journal Review of International Comparative Management Vol. 12.
Zikmund, William G, Raymond McLeod, Jr, & Faye W. Gilbert. 2003. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. John Willey&Sons, Ltd: USA.
Zikmund, William G. 2000, Business Research Methods, Sixth Edition, The Dryden Press, Philadelphia.






