Social Normative Bounding and Brand Awareness of E-WOM Intensity in WhatsApp Group Online Community Mekar Arum PKK Group – Bojongsoang
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https://doi.org/10.37577/sainteks.v6i1.619Abstract
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References
Allsop, D. T., Bassett, B. R., & Hoskins, J. A. (2007). Word-Of-Mouth Research: Principles And Applications. Journal of Advertising Research, 47(4), 398–411. https://doi.org/10.2501/S0021849907070419
Amini, M., & Mohammad Khan, K. (2016). Effect of Social Networking Sites on Consumer Engagement Through E-Wom: A Critical Review of Empirical Studies. AIMA Journal of Management & Research, 104(4), 974–497.
Bataineh, A. Q. (2015). The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image. International Journal of Marketing Studies, 7(1), 126–137. https://doi.org/10.5539/ijms.v7n1p126
Bearden, W. O., & Etzel, M. J. (1982). Reference Group Influence on Product and Brand Purchase Decisions. Journal of Consumer Research, 9(2), 183. https://doi.org/10.1086/208911
Bristol, T., & Mangleburg, T. F. (2005). Not telling the whole story: Teen deception in purchasing. Journal of the Academy of Marketing Science, 33(1), 79–95. https://doi.org/10.1177/0092070304269754
Burnkrant, R. E., & Cousineau, A. (1975). Informational and Normative Social Influence in Buyer Behavior. Journal of Consumer Research, 2(3), 206. https://doi.org/10.1086/208633
Bush, A. J., Martin, C. A., & Bush, V. D. (2004). Sports celebrity influence on the behavioral intentions of generation y. Journal of Advertising Research, 44(1), 108–117. https://doi.org/10.1017/S0021849904040206
Choi, Y. K., Seo, Y., & Yoon, S. (2017). E-WOM Messaging on Social Media: Social Ties, Temporal Distance, and Message Concreteness. Internet Research, 27(3), 495–505. https://doi.org/10.1108/IntR-07-2016-0198
Daugherty, T., & Hoffman, E. (2014). eWOM and the importance of capturing consumer attention within social media. Journal of Marketing Communications, 20(1–2), 82–102. https://doi.org/10.1080/13527266.2013.797764
De Bruyn, A., & Lilien, G. L. (2008). A Multi-stage Model Of Word-Of-Mouth Influence Through Viral Marketing. International Journal of Research in Marketing, 25(3), 151–163. https://doi.org/10.1016/j.ijresmar.2008.03.004
Deutsch, M., & Gerard, H. B. (1955). A study of normative and informational social influence upon individual judgement. Journal of Abnormal and. Social Psychology, 51, 629–636.
Eagly, A. H., & Carli, L. L. (1981). Sex of researchers and sex-typed communications as determinants of sex differences in influenceability: A meta-analysis of social influence studies. Psychological Bulletin, 90(1), 1–20. https://doi.org/10.1037/0033-2909.90.1.1
Hamdani, N. A., & Maulani, G. A. F. (2018). The influence of E-WOM on purchase intentions in local culinary business sector. International Journal of Engineering and Technology(UAE), 7(2), 246–250. https://doi.org/10.14419/ijet.v7i2.29.13325
Hardjono, B., Riyadi, S. A., & Aris, D. (2020). The Implication of e-WoM Communication on Customer Preference and Purchase Decision of Electronic Gadgets. Jurnal Dinamika Manajemen, 11(1), 1–11. https://doi.org/10.15294/jdm.v11i1.21113
Hasibuan, D. R. A., Lubis, N., Asdi, R. S., Fahri, Z., & Kartini, K. (2022). Analysis of Interpersonal Communication Ethics of UINSU FIS Students Against Lecturers Through the Whatsapp Application. Jurnal ISO: Jurnal Ilmu Sosial, Politik Dan Humaniora, 2(1), 117–124. https://doi.org/10.53697/iso.v2i1.708
Jiménez, F. R., & Mendoza, N. A. (2013). Too popular to ignore: The influence of online reviews on purchase intentions of search and experience products. Journal of Interactive Marketing, 27(3), 226–235. https://doi.org/10.1016/j.intmar.2013.04.004
Johnson, C., Gadon, O., Carlson, D., Southwick, S., Faith, M., & Chalfin, J. (2002). Self-reference and group membership: Evidence for a group-reference effect. European Journal of Social Psychology, 32(2), 261–274. https://doi.org/10.1002/ejsp.83
Jun, J., Kim, J., & Tang, L. (Rebecca). (2017). Does Social Capital Matter on Social Media? An Examination Into Negative e-WOM Toward Competing Brands. Journal of Hospitality Marketing and Management, 26(4), 378–394. https://doi.org/10.1080/19368623.2017.1251869
Kajtazi, K., & Zeqiri, J. (2020). The effect of e-WOM and content marketing on customers’ purchase intention. International Journal of Islamic Marketing and Branding, 5(2), 114. https://doi.org/10.1504/ijimb.2020.111144
Kumamoto, J. Y. S. (2019). The Impact of Social Factors on Electronic Word-Of Mouth (E-WOM) Engagement Behaviors in Online Comunity Wibsites. In Toyo Gakuen University (Vol. 15, Issue 2). Atlantis Press International BV. https://doi.org/10.18848/2325-1166/CGP/v15i02/39-44
Lovett, M. J., Renana, P., & Shachar, R. O. N. (2013). On Brands and Word Of Mouth. Journal of Marketing Research, 50(4), 427–444. https://doi.org/10.1509/jmr.11.0458
Pebrianti, W., Arweni, A., & Awal, M. (2020). Digital Marketing, e-WOM, Brand Awareness Dan Keputusan Pembelian Kopi Milenial. Jurnal Ilmu Ekonomi & Sosial, 11(1), 48–56. https://doi.org/10.35724/jies.v11i1.2848
Rahartri. (2019). “Whatsapp†Media Komunikasi Efektif Masa Kini (Studi Kasus Pada Layanan Jasa Informasi Ilmiah di Kawasan Puspiptek). Visi Pustaka, 21(2), 147–156.
Sari, R. D. E. P. A. M. G. P. (2016). Pengaruh E_WOM dan Brand Awareness Terhadap Purchase Intention Melalui Brand Image sebagai Variabel Mediasi. Correspondencias & Análisis, 1(15), 105–120.
Sekaran, U. (2016). Research Methods for Business (8th ed.). John Wiley & Sons Ltd.
Sosanuy, W., Siripipatthanakul, S., Nurittamont, W., & Phayaphrom, B. (2021). Effect of electronic word of mouth (e-WOM) and perceived value on purchase intention during the COVID-19 pandemic: the case of ready-to-eat food. International Journal of Behavioral Analytics, 1(10), 1–16.
Wijaya, V. L., Muljani, N., & Koesworo, Y. (2021). Pengaruh E-Wom Dan Brand Awareness Terhadap Brand Image Dalam Menimbulkan Purchase Intention Di Traveloka Pada Generasi Milenial Di Surabaya. Jurnal Ilmiah Mahasiswa Manajemen, 10(2), 101–109. https://doi.org/0.33508/jumma.v10i2.3612
Amini, M., & Mohammad Khan, K. (2016). Effect of Social Networking Sites on Consumer Engagement Through E-Wom: A Critical Review of Empirical Studies. AIMA Journal of Management & Research, 104(4), 974–497.
Bataineh, A. Q. (2015). The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image. International Journal of Marketing Studies, 7(1), 126–137. https://doi.org/10.5539/ijms.v7n1p126
Bearden, W. O., & Etzel, M. J. (1982). Reference Group Influence on Product and Brand Purchase Decisions. Journal of Consumer Research, 9(2), 183. https://doi.org/10.1086/208911
Bristol, T., & Mangleburg, T. F. (2005). Not telling the whole story: Teen deception in purchasing. Journal of the Academy of Marketing Science, 33(1), 79–95. https://doi.org/10.1177/0092070304269754
Burnkrant, R. E., & Cousineau, A. (1975). Informational and Normative Social Influence in Buyer Behavior. Journal of Consumer Research, 2(3), 206. https://doi.org/10.1086/208633
Bush, A. J., Martin, C. A., & Bush, V. D. (2004). Sports celebrity influence on the behavioral intentions of generation y. Journal of Advertising Research, 44(1), 108–117. https://doi.org/10.1017/S0021849904040206
Choi, Y. K., Seo, Y., & Yoon, S. (2017). E-WOM Messaging on Social Media: Social Ties, Temporal Distance, and Message Concreteness. Internet Research, 27(3), 495–505. https://doi.org/10.1108/IntR-07-2016-0198
Daugherty, T., & Hoffman, E. (2014). eWOM and the importance of capturing consumer attention within social media. Journal of Marketing Communications, 20(1–2), 82–102. https://doi.org/10.1080/13527266.2013.797764
De Bruyn, A., & Lilien, G. L. (2008). A Multi-stage Model Of Word-Of-Mouth Influence Through Viral Marketing. International Journal of Research in Marketing, 25(3), 151–163. https://doi.org/10.1016/j.ijresmar.2008.03.004
Deutsch, M., & Gerard, H. B. (1955). A study of normative and informational social influence upon individual judgement. Journal of Abnormal and. Social Psychology, 51, 629–636.
Eagly, A. H., & Carli, L. L. (1981). Sex of researchers and sex-typed communications as determinants of sex differences in influenceability: A meta-analysis of social influence studies. Psychological Bulletin, 90(1), 1–20. https://doi.org/10.1037/0033-2909.90.1.1
Hamdani, N. A., & Maulani, G. A. F. (2018). The influence of E-WOM on purchase intentions in local culinary business sector. International Journal of Engineering and Technology(UAE), 7(2), 246–250. https://doi.org/10.14419/ijet.v7i2.29.13325
Hardjono, B., Riyadi, S. A., & Aris, D. (2020). The Implication of e-WoM Communication on Customer Preference and Purchase Decision of Electronic Gadgets. Jurnal Dinamika Manajemen, 11(1), 1–11. https://doi.org/10.15294/jdm.v11i1.21113
Hasibuan, D. R. A., Lubis, N., Asdi, R. S., Fahri, Z., & Kartini, K. (2022). Analysis of Interpersonal Communication Ethics of UINSU FIS Students Against Lecturers Through the Whatsapp Application. Jurnal ISO: Jurnal Ilmu Sosial, Politik Dan Humaniora, 2(1), 117–124. https://doi.org/10.53697/iso.v2i1.708
Jiménez, F. R., & Mendoza, N. A. (2013). Too popular to ignore: The influence of online reviews on purchase intentions of search and experience products. Journal of Interactive Marketing, 27(3), 226–235. https://doi.org/10.1016/j.intmar.2013.04.004
Johnson, C., Gadon, O., Carlson, D., Southwick, S., Faith, M., & Chalfin, J. (2002). Self-reference and group membership: Evidence for a group-reference effect. European Journal of Social Psychology, 32(2), 261–274. https://doi.org/10.1002/ejsp.83
Jun, J., Kim, J., & Tang, L. (Rebecca). (2017). Does Social Capital Matter on Social Media? An Examination Into Negative e-WOM Toward Competing Brands. Journal of Hospitality Marketing and Management, 26(4), 378–394. https://doi.org/10.1080/19368623.2017.1251869
Kajtazi, K., & Zeqiri, J. (2020). The effect of e-WOM and content marketing on customers’ purchase intention. International Journal of Islamic Marketing and Branding, 5(2), 114. https://doi.org/10.1504/ijimb.2020.111144
Kumamoto, J. Y. S. (2019). The Impact of Social Factors on Electronic Word-Of Mouth (E-WOM) Engagement Behaviors in Online Comunity Wibsites. In Toyo Gakuen University (Vol. 15, Issue 2). Atlantis Press International BV. https://doi.org/10.18848/2325-1166/CGP/v15i02/39-44
Lovett, M. J., Renana, P., & Shachar, R. O. N. (2013). On Brands and Word Of Mouth. Journal of Marketing Research, 50(4), 427–444. https://doi.org/10.1509/jmr.11.0458
Pebrianti, W., Arweni, A., & Awal, M. (2020). Digital Marketing, e-WOM, Brand Awareness Dan Keputusan Pembelian Kopi Milenial. Jurnal Ilmu Ekonomi & Sosial, 11(1), 48–56. https://doi.org/10.35724/jies.v11i1.2848
Rahartri. (2019). “Whatsapp†Media Komunikasi Efektif Masa Kini (Studi Kasus Pada Layanan Jasa Informasi Ilmiah di Kawasan Puspiptek). Visi Pustaka, 21(2), 147–156.
Sari, R. D. E. P. A. M. G. P. (2016). Pengaruh E_WOM dan Brand Awareness Terhadap Purchase Intention Melalui Brand Image sebagai Variabel Mediasi. Correspondencias & Análisis, 1(15), 105–120.
Sekaran, U. (2016). Research Methods for Business (8th ed.). John Wiley & Sons Ltd.
Sosanuy, W., Siripipatthanakul, S., Nurittamont, W., & Phayaphrom, B. (2021). Effect of electronic word of mouth (e-WOM) and perceived value on purchase intention during the COVID-19 pandemic: the case of ready-to-eat food. International Journal of Behavioral Analytics, 1(10), 1–16.
Wijaya, V. L., Muljani, N., & Koesworo, Y. (2021). Pengaruh E-Wom Dan Brand Awareness Terhadap Brand Image Dalam Menimbulkan Purchase Intention Di Traveloka Pada Generasi Milenial Di Surabaya. Jurnal Ilmiah Mahasiswa Manajemen, 10(2), 101–109. https://doi.org/0.33508/jumma.v10i2.3612
