Martin Fishbein's Multiattribute Analysis on Using The Pegadaian Digital Service PT Pegadaian Indonesian Pawnshop

  • Alam Avrianto universitas garut
  • Ira Murwenie Universitas Garut
Keywords: Trust, Multiattribute, Martin Fishbein, Pegadaian Digital Service, Attitude

Abstract

The objective of this investigation is to assess the level of client trust and the attitude of PT. Pegadaian Indonesia toward the Pegadaian Digital Services (PDS) Application. The PDS Application is an internet-based pawn service application that was launched by PT. Pegadaian Indonesia in 2021. This study is a quantitative research study that aims to gather data from a specific group of clients of PT. Pegadaian Indonesia KCU Gegerkalong - Bandung. The data collection will be done using deliberate random sampling procedures. The analytical methodology utilized is the Martin Fishbein multi-attribute analysis model, implemented through the utilization of Ms Excel software version 13. The findings of this research will be advantageous in assessing the degree of perception and level of confidence that consumers of PT. Pegadaian Indonesia have in the utilization of the PDS Application. This application has been offered by PT. Pegadaian Indonesia to facilitate its online gold collateral and loan services.

Downloads

Download data is not yet available.

References

Adila Indria Sutrisno, F., Perwira Ompusunggu, D., & Hukom, A. (2023). Analisis Peran Lembaga Keuangan (Pegadaian) Terhadap Pengembangan Perekonomian Masyarakat Umum (Usaha Umkm). Gema Ekonomi, 12(2), 487–497. https://doi.org/10.36418/gemaekonomi.v12i2.2600
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior And Human Decision Process, 50(1), 179–211. https://doi.org/10.47985/dcidj.475
Ajzen, I. (2012). Martin Fishbein ’ s Legacy : The Reasoned Action Approach. The ANNALS of the American Academy of Political and Social Science, 10–28. https://doi.org/10.1177/0002716211423363
Ajzen, I., & Fishbein, M. (1970). The Prediction of Behavior From Attitudinal And Normative Variables. Journal of Experimental Social Psychology, 6(4), 466–487. https://doi.org/10.1016/0022-1031(70)90057-0
Ajzen, I., & Fishbein, M. (2011). Attitudes and The Attitude- Behavior Relation : Reasoned and Automatic Processes. European Review of Social Psychology, 11(December 2013), 1–33.
Bellová, J., & Špírková, T. (2021). The Theory of Planned Behaviour as a Research Tool an Connection with Tax Law and Economics. Financial Law Review, 21(21 (1)), 1–15. https://doi.org/10.4467/22996834flr.21.001.13284
Bhagya, T. G. (2021). Analisis Faktor Kualitas Produk yang Menentukan Kepuasan Konsumen. Ekonam: Jurnal Ekonomi, Akuntansi & Manajemen, 3(1), 41-49.
Conner, M. (2020). Theory of Planned Behavior ­ Theory Overview. In G. T. and R. C. Eklund (Ed.), Handbook of Sport Psychology (4th ed., pp. 1–17). John Wiley & Sons, Inc.
Dwi, A., Ristiyantina, R., & Sulistiyani, E. (2022). Influence Perceived of Usefulness, Perceived Ease of Use, and Perceived of Trust on Decisions to Use the Application of Pegadaian Digital Services by Customers at PT Pegadaian ( Persero ) Ungaran Branch Office. Jurnal JOBS, 8(1), 47–58.
Fadhilah, J. R., & Putri, N. E. (2021). Faktor-faktor yang Mempengaruhi Penggunaan Aplikasi Pegadaian Digital Service di Pegadaian Cabang Tarandam Kota Padang. Jurnal Ilmu Sosial Dan Pedndidikan (JISIP), 5(4), 1158–1167. https://doi.org/10.36312/jisip.v5i4.2501/http
Fishbein, M. (1977). Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research Icek. Psychological Bulletin, 84(5), 888–918. https://doi.org/10.1007/s11614-012-0060-4
Hennessy, M., & Bleakley, A. (2012). Measurement Models for Reasoned Action Theory. The ANNALS of the American Academy of Political and Social Science, (March), 42–57. https://doi.org/10.1177/0002716211424709
Karnawijaya, N., & Siti Rokhaniyah. (2022). Pegadaian Digital Service : Upaya Peningkatan Inklusi Keuangan Segmen Bisnis Syariah. Al-Kharaj : Jurnal Ekonomi , Keuangan & Bisnis Syariah, 4(3), 708–725. https://doi.org/10.47467/alkharaj.v4i3.718
Katili, E. A. J. Y. L. I. (2022). Pengaruh Kualitas Sistem Dan Kualitas Informasi Terhadap Kepuasan Pengguna Aplikasi Pegadaian Digital Service (Studi Kasus Nasabah PT. Pegadaian Cabang Limboto). Jurnal Ilmuah Manajemen Dan Bisnis (JAMBURA), 5(1), 305–314.
Novianti, A. F., & Uswati Dewi, N. H. (2018). An Investigation of the Theory of Planned Behavior and the Role of Tax Amnesty in Tax Compliance. The Indonesian Accounting Review, 7(1), 79. https://doi.org/10.14414/tiar.v7i1.961
Oktavia, Tari;Fikri, L. . K. H. Z. W. L. H. K. (2023). Penggunaan Aplikasi Pegadaian Digital Service ( PDS ) Dalam Mempermudah Pelayanan Transaksi Nasabah di PT . Pegadaian (Persero) Pekanbaru. Jurnal Ilmiah Mahasiswa Merdeka (EMBA), 2(2), 30–37.
PT. Pegadaian Indonesia. (2021). Laporan Tahunan 2021 : Empowering Core Business and Resilience through Digitalization.
PT. Pegadaian Indonesia. (2022). Laporan Tahunan 2022; Perluasan Ekosistem yang Inklusif dan Empowering.
Sekaran, U. (2016). Research Methods for Business (8th ed.). John Wiley & Sons Ltd.
Sekaran, U., & and Roger Bougie. (2013). Research methods for business: A skill building approach (6th ed.). John Willey & Sons.
Siregar, N. A. R. M. I. P. . (2024). Penerapan Layanan Aplikasi Pegadaian Digital Service terhadap Kepuasan Nasabah PT. Pegadaian CP. Medan Utama. Jurnal Manajemen Dan Bisnis Ekonomi, 2(1), 198–205.
Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif, dan R & D. In Bandung Alf (p. 143). Alfabeta.
Thufaillah, S. Y., Hidayati, S., Pembangunan, U., Veteran, N., Pembangunan, U., Veteran, N., Korespondensi, P., Service, P. D., & Service, P. D. (2023). Analisis SWOT Penggunaan Layanan Aplikasi Pegadaian Digital Service. Journal of Young Entrepreneurs, 2(4), 36–53.
Zikmund, W. G., Carr, J. C., Babin, B., & Griffin, M. (2013). Business Research Methods.
Published
2024-09-27
How to Cite
Avrianto, A., & Murwenie, I. (2024). Martin Fishbein’s Multiattribute Analysis on Using The Pegadaian Digital Service PT Pegadaian Indonesian Pawnshop. Sainteks: Jurnal Sain Dan Teknik, 6(2), 310-321. https://doi.org/https://doi.org/10.37577/sainteks.v6i02.783
Section
Articles